Influencer and Marketing Consultant

Job Title: Influencer and Marketing ConsultantJob location: RemoteReports to: Communications ManagerJOB SUMMARYThe Influencer & Marketing Consultant will support the oversight and strategic direction of MedGlobal’s digital advertising and influencer marketing efforts. Working alongside the Communications team and external digital marketing agencies, the consultant will provide guidance on content strategy, influencer engagement, campaign positioning, and creative optimization to strengthen brand visibility and fundraising performance.MAIN DUTIES AND RESPONSIBILITIESDigital Advertising Oversight & Strategic Support· Support in overseeing digital advertising campaigns managed by external marketing agencies.· Review and provide strategic feedback on content plans, targeting strategy, creative assets, and messaging.· Support alignment of paid media campaigns with MedGlobal’s fundraising goals and brand positioning.· Review performance reports and provide recommendations to optimize ROI, engagement, and conversions.· Ensure all digital ads align with MedGlobal’s Style & Brand Guide and humanitarian communication standards.· Monitor digital trends and recommend strategic improvements where needed.Influencer Outreach & Management· Identify and recommend relevant influencers, content creators, and public figures aligned with MedGlobal’s mission.· Support outreach efforts and relationship management with influencers.· Develop influencer briefs and review proposed content before publication.· Ensure influencer messaging aligns with campaign objectives and brand guidelines.· Track and review influencer performance metrics and provide recommendations for future collaborations.Content Review & Creative Direction· Review digital ad creatives (videos, graphics, captions, scripts) and provide optimization recommendations.· Support development of strong hooks, messaging angles, and calls-to-action for fundraising campaigns.· Provide guidance on short-form video concepts and influencer content strategy.· Work closely with internal communications and design teams to strengthen creative performance.Strategic Marketing & Campaign Planning· Support campaign planning for key fundraising periods (e.g., Ramadan, Giving Tuesday, emergency appeals).· Provide strategic input on audience segmentation and donor acquisition positioning.· Support overall brand growth, digital visibility, and influencer expansion strategy.· Contribute to campaign evaluations and post-campaign performance reviews.QUALIFICATIONS AND SKILLSShould have the following skills, education, and experience:· At least 3–5 years of experience in digital marketing, paid media strategy, or influencer marketing.· Strong understanding of Meta Ads, Google Ads, digital funnels, and performance metrics (CPM, CTR, CPA, ROAS).· Experience working with external marketing agencies and providing strategic oversight.· Strong content review and copy optimization skills.· Proven experience managing or collaborating with influencers.· Strong analytical mindset with the ability to translate data into strategic insights.· Ability to manage multiple campaigns simultaneously and meet deadlines.· Experience working in nonprofit or humanitarian communications is preferred.· Proficiency in Arabic or Spanish is desirable.ABOUT MEDGLOBALMedGlobal is a global humanitarian non-profit organization providing medical and health education services to people in need, including refugees and displaced persons, in disaster and underserved regions. The organization is composed of medical and public health professionals from diverse backgrounds.Job Type: ConsultantPay: $2,000 - $2,500 monthlyWork Location: RemoteBenefits:Flexible scheduleSchedule:8 hour shiftCODE OF CONDUCTMedGlobal Code of Conduct reflects the profession’s core set of beliefs and values of care, respect, trust, and integrity. These beliefs and values are fundamental to MedGlobal employees, volunteers, interns, consultants, and contractors to guide their practice and conduct. The Code is organized into categories, as follows:• Always act with fairness, honesty, integrity, and openness; respect the opinions of others and treat all with equality and dignity without regard to gender, race, color, creed, ancestry, place of origin, political beliefs, religion, marital status, disability, age, or sexual orientation.• Provide a positive and valued experience for those receiving services within and outside MedGlobal.CHILD PROTECTION POLICYChild abuse in all forms is unacceptable to MedGlobal, which recognizes its responsibility to protect children from harm in all areas of its work. MedGlobal is committed to ensuring a child-safe environment and is applying a zero-tolerance approach towards any kind of child abuse and exploitation.DISCRIMINATION, ABUSE AND HARASSMENT POLICYMedGlobal provides equal employment opportunities to all employees and applicants for employment and expressly prohibits and will not tolerate any form of discrimination, abuse, harassment (sexual or otherwise), based upon race, ethnicity, religion, national origin, gender, age, marital status, citizenship status, disability, or military status. MedGlobal employees and related personnel must under no circumstances take part in any form of discrimination, harassment, or abuse (physical, sexual or verbal), intimidation or exploitation, or in any other way infringe the rights of others inside or outside the organization.HOW TO APPLYWe encourage you to apply through This Link and be part of this impactful opportunity!Applications will be reviewed on a rolling basis and applicants are encouraged to apply early for greater chance to be considered. The advertisement will be closed once a suitable candidate is selected.